Page 20 - StudyTravel Magazine December 2016 Issue

up fi ve per cent of combined agency outbound business, a
decrease on 11 per cent in 2014. However, Marcela Amaral
at IE Intercambio www.ie.com.br in Vitoria says they On-campus learning experiences with
expect growth in this sector going forward. full use of facilities, social programme,
and university accommodation. For
agency business universities, industry or government.
Contributing agencies placed great emphasis on the power
of word-of-mouth for attracting new clients (46 per cent
of students found their agency via this means). Agency
websites were also key for increasing custom with 12 per
cent of students recruited this way. Interestingly, local
press was the third most successful method for advertising
agency services and accounted for a 10th of clientele overall
in this survey, while online recruitment had slipped three
percentage points on the previous year from 12 per cent to
nine per cent. -made
Looking ahead Summer/short courses
At the time of going to print, the country was anticipating EnglishLanguageCentre and semester study
the fi nal verdict in ousted President Dilma Rousseff ’s Tailor made solutions
impeachment case, but Michel Temer’s temporary takeover Solutions for internationalisation
as President seems to have ignited confi dence in Brazil’s Teacher training and EMI
economy. Overall, 37 of the contributing agencies were Professional development
predicting business growth in 2017, with estimates ranging ailor For details or to create
from between 10 and 100 per cent. “We had a terrible thank you to all of the 55 agencies that took part in our survey on brazil. for a full list of all participating agencies, please go to the online article on the following web page a course, contact
2015,” acknowledges Ivan Eduardo Tagliaferro at E.E Elc-coms@liverpool.ac.uk
Intercâmbios www.eeintercambios.com in São Paulo. www.liverpool.ac.uk/
“But the fi rst semester of 2016 was the best ever and T english-language-centre/
tailor-made-courses/
perspectives for the next 12 months are promising. We
expect an increase of 25 per cent at least”.
Nine agencies in our survey forecast a negative 2017
and Roberto Passarelli at StudyNet Brasil www.studynet.
com.br in Minas Gerais said it was impossible to make any
predictions due to the “very unstable market.”
Despite the uncertainty, many agencies in Brazil St. Croix English Language
are forging ahead with ambitious business plans. At São
Paulo’s Taw Intercambios www.tawintercambios.com.br, http://www.studytravel.network/magazine/issues/december2016/agencysurvey-dec16 Experience for Groups
Carlos Rua describes plans to open three new agencies to
increase client numbers by 35 per cent. Likewise, Maura s $AILY !CTIVITIES WITH !MERICAN STUDENTS IN THE CITY OF
Leão at Yázigi Travel www.yazigitravel.com.br in São -INNEAPOLIS 3T 0AUL
Paulo said, “We are investing and innovating to make
business grow, we know we have a hard year ahead of us, s %NGLISH LEARNING DAILY ACTIVITIES DORM ROOM FOOD AND
but not as hard as this one.” Rodrigo Chaves at English -30 AIRPORT PICKUP FOR ONLY 53$ PER STUDENT FOR
for Business www.englishforbusiness.com.br, also in São THREE WEEKS
Paulo, sums up the situation. “As an agency we are taking
the opportunity to improve and revamp the business. We s .EW LAKESIDE DORMITORY ON ACRE CAMPUS WITH FULL
are reviewing internal procedures, designing new products GYMNASIUM THEATER AND OTHER AMENITIES 0ERFECT FOR
and services, updating our website and even expanding SCHOOL GROUPS
the offi ce. Th en we can be fully ready when consumer
s !GENCY REIMBURSEMENT PROVIDED FOR GROUPS OF
confi dence comes back.” clarissa@studytravel.network
OR MORE AGES
Top destinations
24% Arrival July 15-16 and Departure August 5-6.

Canada
usa 17% uK 9% new Zealand 4%
australia 17% Malta 7% other 2%
ireland 16% spain 4%
How do agencies recruit students?
46%

Word-of-mouth
Website 12% tv/radio 7% other 2.5%
Press 10% Mail shots 7% English@StCroixLutheran.org | www.StCroixUSA.org/English
e/online marketing 9.5% seminars 6%

deceMber 2016 | Studytravel Magazine | 17