Page 19 - StudyTravel Magazine December 2016 Issue

agency Survey braZil

Key points
bold brazil

Our latest survey of agents in Brazil reveals a growing study travel market, despite
economic and political challenges, according to Clarissa Waldron.
the total number of students placed
by the 55 agencies in our survey Market growth Most popular course requests average percentage of agency
was 47,099 business by sector
Our annual agency survey of
individual agencies placed between Brazil showed a varied rate
3 and 20,000 students on courses of business growth among 37% 72.5%
per year participants. Th irty-one out of general language
average business growth was 9.3 the 55 agencies that took part programmes
per cent in the last 12 months in our survey reported business
growth of between seven and 23% 11%
the average length of stay for 100 per cent, and one agency
brazilian students was 8 weeks language plus secondary
recorded a 316 per cent increase. work
Overall, 69 per cent of brazilian Nonetheless, the overall average
students preferred host family business growth fi gure stood at intensive 11% gcses 3% Work and travel 10%
accommodation when studying 9.3 per cent for the year, a drop Junior 6% Postgraduate 3% Higher education 3%
overseas summer 5% Business 2% volunteer 2%
on 2014’s fi gure of 30.7 per cent undergraduate 5% academic prep. 1% internships 0.5%
the largest percentage of brazilian (see ST Magazine, March 2015, university iB 1% other 1%
students (28.5 per cent) were page 20). Th is year’s survey foundation 3%
studying abroad for future studies marks an interesting shift as
overseas
Brazil has previously recorded second and population, was given as being
language learning accounted for a high average business growth 9.3% third most for future work (28.5 per cent).
72 per cent of the study abroad fi gure, including in 2012 (25.2 popular Students’ desire to improve
market in brazil
per cent) and 2011 (30 per cent). languages, their employability meant 37
Th e disparity now, of course, is was the average followed by per cent of agency clients opted
attributable to the country’s fall business growth Italian and for general language courses,
Reasons for
studying overseas into recession in 2014, with which it is still in the top fi ve. Ricardo Notare 23 per cent were studying on
German
struggling. In May this year, government
language plus work experience
28.5% fi gures showed that Brazil’s economy, the Costa Jr at UP Intercâmbio programmes and 11 per cent
Future work largest in Latin America, had shrunk by www.upintercambio.com.br chose intensive programmes.
over fi ve per cent in the fi rst quarter. in Recife said many people in Given the preferred options,
21% Language and destination trends the south of Brazil have Italian it’s unsurprising the average
descendants and that this
length of stay recorded was
current work Th e majority of business was for language was a destination they were eight weeks, a slight increase
20% programmes (72.5 per cent), followed in concentrating their energy on. “I on the seven weeks noted in
thought Italian studies might be
our previous survey. And for
second place by secondary school enrolment
Further studies (11 per cent). Unsurprisingly, English a niche that I could explore,” he next year, Gabriela Luz at
overseas
was the dominant language choice and in recounts. “It is paying off .” Intercultural Cursos no Exterior
Pleasure 16% the last year, 86 per cent of clients from www.intercultural.com.br in
studies at home responding agents sought out programmes Student and course trends Florianopolis says the hope is to
14% in English, in countries including Canada Th e most popular reason for increase long-term programmes,
other 0.5%
(24 per cent) and the USA (17 per cent). A students choosing to study especially in countries with
shift in destination trends saw Australia (17 abroad, at an eye-opening time work rights. Elsewhere,
How do agencies per cent) and Ireland (16 per cent) grow, for much of Brazil’s younger undergraduate studies made
fi nd new schools to both previously only registering a fi ve and
represent? eight per cent share respectively in 2014.
55% In 2015, the UK received only nine per Brazil Key Facts
B2B conferences cent of students, a drop from the 20 per Population: 204,259,812 (July 2015 gdP growth rate in 2015: -3.8%
est.)
(211th in the world rankings) 2015
cent recorded in 2014. Marcela Amaral at
16% IE Intercambio www.ieintercambio.com. Youth population (aged 15-to-24): est
infl ation rate in 2015: 9% (208th in
15.59%, 2015 est.
student fairs and br in Vitoria attributed the high cost of the unemployment rate: 6.4% (73rd in the world rankings)
the world rankings) 2015 est.
Education expenditures (gdP):
expos pound sterling to this decline. “On top of Youth unemployment rate: 15% (76th 5.9% (49th in the world rankings)
internet 12% that there was also the ability to work in in the world rankings) 2015 est. 2012 est.
StudyTravel Australia and Canada under a student visa,” gdP per capita: $15,600 (103rd in the literacy rate: 92.6% 2015 est.
Magazine 7% she adds. Similar to previous years, Spanish world rankings) (2015 est.)
other press 6% Sources: CIA Factbook
other 4% (8 per cent) and French (2 per cent) were the
16 | Studytravel Magazine | deceMber 2016