Page 48 - StudyTravel Magazine August 2019 Issue

MARKET ANALYSIS STUDYTRAVEL MAGAZINE AUGUST 2019

KEY POINTS
MEANS OF RECRUITING STUDENTS IN
FRANCE, 2018
24

schools participated
Internet
Agents
52,080
Other means
Local bookings total number of students
41%
38% 11% 10% at the schools in 2018

STUDENT NUMBERS BY AGE RANGE 239,568

total number of estimated
23%
student weeks at these
19% 21% schools in 2018
20% 14.5% 13.5%

1 6%
10%0%
3%

0%
8-11 12-15 16-18 19-24 25-30 31-50 50+

MARKETING SPEND BY CATEGORY AVERAGE
COMMISSION
PAID
34% Commission
6% Agency brochure
AGENCY COSTS 2% Incentives
42%

25% Internet
11% Own brochures
1% Magazines for agents
PUBLICITY COSTS
37%

10% Agent conferences
TRAVEL COSTS 7.5% Marketing trips
21% 2.5% Agency visits 20.5% 5%
Student exhibitions
1%

language accommodation
courses (7 schools)

Thank you to the schools who participated in our survey. The full list
can be found at: https://studytravel.network/magazine/issues/797
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