Page 46 - StudyTravel Magazine August 2019 Issue
P. 46
MARKET ANALYSIS STUDYTRAVEL MAGAZINE AUGUST 2019
FRENCH LANGUAGE SCHOOLS’ MARKETING
SPEND BY REGION (OVERALL%)
CENTRAL & EASTERN
WESTERN EUROPE EUROPE
17%
NORTH AMERICA 30%
ASIA
14.5%
16%
MIDDLE EAST
2%
AFRICA
1.5%
AUSTRALASIA
3%
LATIN AMERICA
16%
OVERALL AVERAGE TOP NATIONALITIES IN FRANCE BY STUDENT WEEKS:
LENGTH OF STAY
2018
2017
2016
9.9% Italian
8.4% American
6.1% Chinese
5.6% Brazilian
5.5% Spanish
17.3% 22.6% 9.9% 8.4% 1% 8.1% 6.1% 4.4% Swiss
4.6 WEEKS 4.4% 4.1% 4.6% German
4% Korean
ITALIAN AMERICAN CHINESE 3.5% British
AVERAGE LANGUAGE 3.5% Japanese
TUITION PER WEEK (HOURS)
AVERAGE COST OF...
a one-month residential host family
course, excluding accommodation accommodation
most least
accommodation per week per week
€790 €265 €265
17.9 (US$919) (US$308) (US$308)
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