Page 25 - StudyTravel Magazine April 2018 Issue

AGENCY SURVEY STUDYTRAVEL MAGAZINE APRIL 2018 AGENCY SURVEY STUDYTRAVEL MAGAZINE APRIL 2018

HOW DO AGENCIES REASONS FOR HOW DO AGENCIES FIND NEW
Agency Survey: RECRUIT STUDENTS? STUDYING OVERSEAS SCHOOLS TO REPRESENT?
Thailand KEY POINTS 43% Word-of-mouth 43% Further studies overseas 53% Agent conferences
18% Website
21% Future work
16% Internet
14% Current work
8% Fairs and expos
14% Social media
2
4% Pleasure only
20% Other
6% Email/online marketing
1,004 8% Seminars to students 10% Further studies at home 3% StudyTravel Magazine
1% Advertising in magazines/newspapers
8% Other
Agent conferences were the number one way for Thai is the total number of 1% Mail shots
1% TV/radio
agencies to find school partners in 2017, while Australia was students placed by the 11 8% Other
agencies in our survey
the most popular destination for language study.
7-250
students were placed on
AVERAGE TOP DESTINATIONS FOR courses by individual
COMMISSION LANGUAGE STUDENTS agencies per year
RECEIVED FROM WORD-OF-MOUTH FUTURE STUDIES OVERSEAS AGENT CONFERENCES
52.5%
AUSTRALIA
of Thai students 43% 43% 53%
preferred host family
44% accommodation when
studying overseas
28% UK
8% USA Parwinder S. Sadana, Service Links Canada (Thailand)
6% New Zealand Language Co. in Canada/Thailand, talks to us…
5% Canada
is the largest sector of the
3% Malaysia study abroad market for “Many Thais have chosen Canada as their home for living or study
2% Singapore Thai agencies (53 per cent) for the last couple of years. Certainly, the USA international student
2% Japan
market dropped due to the high cost of living and the country’s rigid im-
migration policies. We have seen more junior students opting for Canada
13.6% 15% 23.2%
“Business for as their fi nal destination to study bachelor degrees or post-secondary
HE providers Secondary Language Thai agencies in 2017 programmes. ESL courses are becoming less popular.”
schools schools
was mixed, with an average
increase of 4.8 per cent. Owing to Issaree Klungnark, AU Study Co. in
MOST POPULAR COURSE
13% Short-term semester visa difficulties, the UK’s popularity for Thailand, talks to us…
REQUESTS 9% High school preparation
0.5% GCSEs language study dropped, while Australia’s
0.5% A-levels/IB “The increasing diffi culty of visa processing has
24% General language more welcoming policies resulted in it
14% Summer vacation made a lot of students rethink their decision to
10% Intensive language HIGHER EDUCATION becoming the number one destination
2% Junior programmes in our survey.” study overseas. The increasing popularity of Eng-
2% Exam preparation lish programmes in Thailand has resulted in a much
1% Buisness Georgina Deacon, Staff
24% stronger English language ability than previous generations,
Journalist
SECONDARY
meaning the need for study abroad has decreased also.”
LANGUAGE
23% Thank you to the following agencies for taking part in this survey: AU Study, www.austudyth.com; Big Box Education and Ticket Center Co.,Ltd., www.bigboxedu.com; Centory Company
Limited, www.educatepark.com; Country City Study Centre Co.,Ltd., www.ccsc.co.th; Hearts & Minds International Education Co., Ltd., www.nzausstudy.com; Insight Education Consulting,
www.insight.in.th; New World Education Company Limited, www.gostudycanada.net; Service Links Canada (Thailand) Co.Ltd., www.studylinks.ca; S&K International Education, www.skedu-
53% cation.com; Study in UK, www.studyinukthailand.com; York Institute, www.york-institute.com.
14% Postgraduate
6% Undergraduate
22 4% Foundation/pathway 23
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