Page 32 - StudyTravel Magazine September/October 2021 Issue
P. 32

DIRECTION



                                          ‘Facilitating mobility’          market’ test. It is the agents with the
                                                                           exposure, network and influence to let
                                          As with all sectors in the interna-  schools know more about the test and
                                          tional education industry, study travel   suggest it to schools. Agents love the
                                          agents play a vital role in the language   availability (worldwide) of the test and
                                          testing environment.             the transparency of the test, as well
                                             “Knowing the important role that   as the IDAT’s team keenness to work
                                          study travel agents play to facili-  with and incentivise agents.”
                                          tate international mobility, Michigan   At ETS, Srikant notes, “Agents
                                          Language Assessment is implement-  are an important part of the study
                                          ing a series of new outreach activities   abroad ecosystem and are often one
                                          to develop relationships and increase   of the most influential touchpoints
                                            engagement opportunities with   for students as they navigate the
                                              study travel agents,” offers Fer-  study abroad process, often being
                                               nando, with more details avail-  students’ first stop for recommenda-
                                                able on the company website.  tions on where to study and which
                                                   Heidi at IDAT says, “The   tests to take. We value our relation-
                                                agents have been crucial   ships with agents around the world,
                                                in spreading the word to   and several years ago, the TOEFL
                                                schools about the IDAT. The IDAT  Program rolled out an agent support
                                               launched in 2018 as a ‘new-to-  and incentive programme.”






         been in a position to start remote   received hundreds of thousands of   Francesca Woodward, Chief Execu-
         testing using their existing experience   registrations for this exam since its   tive of Cambridge Assessment English
         in this area.                    launch [not tests taken]. He says,   https://www.cambridgeenglish.
           Heidi notes, “Lockdowns have   “Decisions regarding in-person testing  org/, which offers Cambridge Eng-
         meant that students are not able to   for the TOEFL iBT test continue to be   lish Qualifications, Linguaskill, and
         attend a proctored site to take the   made on a case-by-case basis to align  Cambridge English Teaching qualifica-
         test. In cities where IDAT does not   with local guidance and recommenda-  tions, and also co-owns IELTS, says,
         already have a testing centre, we use   tions on what is appropriate and safe   “Working closely with our colleagues
         external proctoring services of col-  for test-takers and test centre staff.”  at Cambridge University Press through
         leges, universities and other schools.   Fernando Fleurquin at Michigan   the pandemic, we have concentrated
         With most business limiting patrons   Language Assessment https://michi-  on providing a much richer digital
         being allowed into their sites, this   ganassessment.org/, which provides   learning offer, from online and virtual
         meant that IDAT needed to create a   the Michigan English Test (MET) and a   learning to game-based learning.”
         secure way to deliver the test online   range of other English language profi-  Brano notes that TrackTest has
         for cities in lockdown or where proc-  ciency exams, says the most impor-  offered optional online proctoring
         toring was not available. This led to the  tant change for the company this year  since 2018, allowing the assessment
         IDAT Secure 360 proctoring in homes.”  has been the digital transformation of   centres to be able to switch to remote
           IDAT will continue with the IDAT   two of its exams. He adds, “MET Go!   testing almost immediately. “How-
         Secure 360 scheme in 2022 and for as   Digital was successfully launched in   ever, we expect that most of them
         long as required to help give students   April 2021 as a new and flexible option   will return to the in-class assessment
         the ability to take the test remotely,   for schools to offer to upper primary   using the online platform once the
         she adds.                        and lower secondary students. This   situation allows it,” he adds.
           ETS developed a solution for test-  exam can now be offered at home or
         takers and institutions, introducing   at a test centre. MET Digital will launch  Validity and value
         the TOEFL iBT Special Home Edition   in October 2021. Test-takers have
         remote test in March 2020, which has   access to MET Digital, in person or   Debates surrounding test
         since been renamed TOEFL iBT Home   online, almost anywhere in the world,   security and the validity of
         Edition. Srikant notes that ETS has   any day of the year.”       test results continue among


                                                SEpTEMBER/OCTOBER 2021                                   29
   27   28   29   30   31   32   33   34   35   36   37