Page 17 - StudyTravel Magazine September/October 2021 Issue

AGENCY SURVEY

bethan nOrrIs

-senIOr edItOr

Agencies in France are having another 1 9
diffi cult year in 2021, with the usual nearby
English-speaking destinations off limits for
most students. The European Covid passport in average business
should help movement within the European between 2019 and 2020
continent however, and some new language
markets may open up for French students.

How have your recruitment Due to the Covid-19
methods changed in 2020? pandemic, which of the
following measures
have agencies
introduced in 2020?
“Methods
haven't changed
that much, except
that there are no
fairs in 2020/2021. 0% Closed branches permanently
The main change
has been our more 17% Closed offi ces temporarily
fl exible booking 25% Laid off staff
conditions” 50% Used government help to pay staff
67% Taken part in an online conference

“The Have commission rates How do agencies
quarantine changed between 2019 recruit students?
has had a and 2020?
huge impact on
the choice of
destinations”
33% wORD-OF-MOUTH

33% Website
23% Repeat bookings
6% Social media
“No more 4% Email/online marketing
student 1% Student fairs
fairs. 100%
online now” 80% Stayed the same
20% Increased

Thank you to the agencies who participated in our survey.
The full list can be found at: https://studytravel.network/magazine/issues/814

14 STUDYTRAVEL MAGAzINE