Page 41 - StudyTravel Magazine September 2025 Issue

MARKET ANALYSIS

KEY POINTS % 5 Change in average
commission rates

18 (2014-2024)
schools participated in our survey in student numbers
between 2023 and 2024

13,481 33%

total number of students at
these schools in 2024 of students were
aged between

188,734 19-24 22% 21% 21%

total number of estimated
student weeks at these
schools in 2024 Noga La’or Even among students from African
from ELI, Pace countries not on the banned list, we

University have seen a significant number of
80 talks to us... visa denials. Enrolment for summer
2025 has remained steady, but Fall
students were studying online “Some students remain is more uncertain. Some custom
enthusiastic and continue with their groups and one long-standing
applications despite the political partner have already cancelled
JAPANESE climate, while others have cancelled their Fall participation. One partner
their registrations entirely. Students has even chosen to pause all

top student nationality in 2024 from countries affected by the registrations until 2027, citing both
travel ban, particularly several the political environment and the
African nations, have chosen to wait strength of the US dollar (in 2024)
and see if the situation improves. as key reasons.” www.pace.edu/eli

Change in US schools’ marketing budget by region (2014-2024) (overall %)

3% 3% 13% 7% 8%
6%
NORTH AMERICA C&E EUROPE
14% 16% 10%
W EUROPE

15% 11% 7%
4% 4% 4% MIDDLE EAST
24% 23% 17% AFRICA

LATIN AMERICA 0% 1% 0% 27% 32% 51%
AUSTRALASIA ASIA

38 STUDYTRAVEL MAGAZINE