Page 31 - StudyTravel Magazine September 2025 Issue
P. 31

DIRECTION



         Balancing innovation
         and integrity


         Across the board, providers are   believe that human expertise cannot
         walking a fine line: harnessing the   be replaced, so we take an approach
         power of AI and digital tools while   that focuses on the best of both
         preserving human oversight and   worlds – human oversight prioritised
         educational trust.               and empowered by AI. This is because
           From gamified assessments for   our experience tells us that people
         young learners to secure, on-demand   must play a critical role at every step
         tests for university admissions and   of the way.”
         workplace readiness, the sector is   Dominic concurs: “At
         moving fast, but not without caution.   LANGUAGECERT our approach to test
           Maintaining test integrity remains   design and delivery is human led
         crucial. “Security and test integrity are  and people first. AI is a tool and not
         becoming more and more important,”   the craftsman. Humans are always
         says Lesinda. “We use AI to detect   in the loop, in charge and making
         deep fakes, irregularities, and even   the final decisions. The design of
         keystroke measurements.”         LANGUAGECERT Academic is holistic
           As Fran notes, “When it comes to   and human centred, prioritising the
         teaching and learning a language, we   needs of test takers.”






                 Other updates include AI-  readiness, also uses AI to offer   for English SELT. “However, we con-
               assisted identity verification,   automated scoring and secure   tinue to open more centres globally to
               faster score reporting (within   remote proctoring. “We’re not just   be as accessible as we can be.”
         72 hours), and content refreshes   responding to change; we’re leading   TOEIC Link is gaining ground in
         aimed at inclusivity. “The changes   it,” says Ratnesh Jha, Global GM of   workforce contexts. “There’s grow-
         reflect how students actually use   Institutional Products at ETS.  ing interest in modular testing that
         English in modern learning envi-                                  aligns with real-world communication
         ronments,” Omar adds. “We’re not      “We’re committed            needs,” notes Ratnesh. “We’re working
         just test providers, but stewards of   to transparency as         closely with organisations in Brazil,
         international students’ journeys, and   we roll out these         Mexico, and the Philippines for hiring
         TOEFL is more than an English test—      innovations”             and professional development.”
         it’s a trusted bridge to academic and                                iTEP International are also
         professional opportunity.”          AI is also assisting with test   spearheading vocational testing,
           Fran from Cambridge echoes     creation at IDAT. “It’s used for video   with the launch of new workforce
         this balanced approach to AI: “Our   creation, images for math and logic,   exams which have been designed “to
         Linguaskill test uses AI to offer fast,   and storyboards for reading and   better assess practical skills and job
         reliable, and accurate test delivery and   writing tasks,” says Heidi. “AI is set   readiness across various industries,”
         marking. More widely, we’re continuing   to become bigger for IDAT in 2026,   according to Todd.
         to experiment with AI in English   as some parts of AI will be used for   At a broader level, Omar at ETS
         learning and assessment products.   marking and comments. Currently,   sees a crucial opportunity: “Today’s
         But we’re aware of the need to keep a   we are exploring the data and testing   learners expect assessments that
         human in the loop at all times as part   security issues involved with using AI.”  are rigorous yet flexible, relevant, and
         of our people-first approach.”      For organisations like Skills for Eng-  inclusive.” He concludes, “Ultimately,
           TOEFL TestReady, ETS’s         lish, flexibility still involves physical   we are preserving TOEFL’s legacy while
         AI-powered preparation platform,   presence due to SELT requirements.   evolving the experience to reflect how
         supports students with feedback   “All our tests are in a Test Centre   students learn and communicate in
         and study plans. TOEIC Link, ETS’s   approved by UKVI,” says Lesinda   today’s classrooms.”
         new assessment for workplace     Leightley, Marketing Director at Skills   delilah@studytravel.network


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