Page 22 - StudyTravel Magazine September 2025 Issue

NAVIGATING AGENT

42%
CONFERENCES

SPECIAL REPORT 42%

What, where, why and how? These are some
of the questions agents and educators have
when starting to explore the world of agent of new business
iness
w
e
of
n
bu
s
conferences. Bethan Norris explores what’s on
tners
r
pa
found through
the conference calendar for 2025/26 and how to partners found through
age
n
t
conferences*
get the most out of your investment. agent conferences*
LANGUAGE SECONDARY TERTIARY ASSOCIATED
What are the benefits of Which conference should Conference golden rules
agent conferences? I attend?
With so many conferences on offer
Attending an agent conference in- to know which to prioritise. Usually, 1 Target your appointments

volves a significant investment in time throughout the year it can be tricky by doing your research

and money, so what are the benefits? beforehand as soon as

The opportunity to have 30+ meetings, agents have one or two must-attend schedules are released.
no matter the size of the event, in events in a year and then might attend Be clear about what you’re
target markets over a few days makes a few more depending on the market looking for and make sure
this investment well worth it. or region they are targeting. you understand the business
model of each company you
meet to avoid wasting time.
“I’ve attended a wide range of “If I had to pick just
events over the years, including one conference, I 2 Meetings can blur into one
ICEF Berlin, ICEF Higher Education, would say ST Alphe so take extensive notes,
ST Alphe UK, and various boutique UK in London is ensure you have a photo of
workshops. These events are central particularly special, the person you’re meeting
to building trust, developing long- since it gathers primarily European and make sure your own MM
term partnerships, and staying up to agents alongside niche participants profile photo is up to date!

date with market trends.” from Latin America, Asia, and
Ganna Luzgan, Domar Travel the Middle East, allowing you to 3 Don’t launch straight into
Education, Ukraine establish highly diverse connections a presentation of your
in a single event.” business. Listen, ask

Catalina Aristizabal Mejia, questions and find out if you
“As founder of Global Partnerships Manager align with each other.
Educa and someone at inlingua Malta
deeply involved in “My selection is strategic. I attend 4 Bring printed materials and
international higher business cards to an event
education, agent conferences – and also keep digital
are key moments in my calendar, conferences that match our markets versions ready (QR codes,
not only for networking, but also (mainly Spain and Latin America), PDFs on your phone).
for sensing global trends and the academic calendar, and where
consolidating partnerships.” our target and partner institutions 5 Follow up,
Miguel A Amarti Escolano, will be present.” follow up,
Global Educa, Spain Miguel A Amarti Escolano follow up!

*According to STM’s Global Agency Survey for 2024 SEPTEMBER 2025 19