Page 50 - StudyTravel Magazine October 2025 Issue

MARKET ANALYSIS

Student weeks and numbers at LC schools (2020-2024) Student numbers by visa
Source: Languages Canada/Bonard type (2020)
1,500,000 STUDENT WEEKS STUDENT NUMBERS Source: Languages Canada/Bonard

1,234,447 6%
1,200,000 1,098,558 8%
37%
900,000 974,710 19% 2024
768,022

721,478
600,000 26%

300,000 Visitor (no visa required)
Temporary Resident Visa (TRV)
65,536 57,423 97,679 112,564 92,529 Study Permit
0 From Canada (citizenship)
2020 2021 2022 2023 2024 From Canada (permanent
Years residency)

Yeliz Hussein, Global Sales introduced as part of Canada’s new the market. However, we are seeing
Director at Bayswater Education, international student cap system, increases in bookings from European
confirms this shift has continued co-op programs, combining a six- Young Adults for short term summer
in 2025. “We’re ahead of last year, month English course with a six- stays. Thus, the number of students
with stronger growth from Asia and month paid or unpaid internship were taking our Cambridge courses in the
continued decline from Latin America, really popular. “But after the Canadian summer has seen an increase.”
shaped by economic pressures and dollar depreciated its value to our Conversely, seeing opportunity
the after-effects of policy changes.” NTW, [Canada] is not so attractive, within the young learner sector,
Latin America also showed signs because what [students] earn may not Global Village Canada expanded into
of strain as a source region for cover the cost of living.” It is worth the residential junior camp space
Global Village Canada last year, noting that, as a visa-exempt country, in Victoria recently and is already
confirms Co-President Cam Harvey. Taiwanese students are eligible to use planning on increasing options for
He attributes this to tighter visa an eTA for courses under six months. next year, says Cam.
restrictions and a rise in visa denials. In terms of course type, General Agent usage among LC members
“Japan and Korea have been leading English/French programmes remained strong in 2024, with this
the way since then,” he adds, “but remained the most popular choice recruitment source responsible for 63
these two key markets are now at LC member schools, attracting per cent of enrolled students overall,
beginning to soften for us.” 76 per cent of total enrolments, up with agent recruitment higher for
Canada was the top destination from 71 per cent previously. Pathway private institutions (69 per cent).
for language study for Taiwanese programme enrolments saw the Despite recent challenges,
students in 2023, according to most significant decline last year Canada’s language education sector
StudyTravel Magazine’s survey of (2024), dropping by 56 per cent and remains resilient and adaptive.
Taiwanese agent business. However, representing just eight per cent of Ongoing efforts to clarify policies and
it dropped to second place behind total student enrolments. address international student needs
the Philippines in 2024. Danny Chang, Robin notes that the number of will be key to maintaining Canada’s
President of Taiwanese agency junior students decreased at the strong reputation as a high-quality
association IECA, told STM that before school in 2024. “I believe this to be language learning destination.
Provincial Attestation Letters were a reflection of price sensitivity in nicolahancox@studytravel.network

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