Page 35 - StudyTravel Magazine November/December 2022 Issue
P. 35

Italy                                                               Key poINts





         marKet aNalysIs                                                      10

                                                                             schools participated in our survey
         With fewer travel restrictions in place,
         Italian language schools welcomed more                               2,521
         students through their doors in 2021 than
         the previous year. Looking ahead, growth is                         total number of students at
         predicted to continue.                                              these schools in 2021

           lAnguAge
                                                                              10,084

         Key                                                                 total number of estimated
                                                                             student weeks at these
                                  ageNts                                     schools in 2021
                 2011             INterNet
                 2016             local booKINgs                              622
                 2021             repeat booKINgs
                                                                             students were studying online
         Thank you to the schools who participated in our survey. The full list can be   (41% decrease from 2020)
         found at https://studytravel.network/magazine/issues/825




                                                                            50
            Change in recruitment methods in Italy (2011-2021)


                                             32%         16%   11%
                    41%                                        other

                                                                             in student numbers
                                                  31%        11%  7%         between 2020 and 2021
                    51%                                         other

                                                                             Change in average
                                              28%        16%    8%           commission rates
                    45%                                                      (2011-2021)
                                                                  3%
                                                                 other
                                     800
            Average cost of...
                                     700
               a one-month course,         €682      €684      €673
               excluding accommodation 600
                                     300                       €259
               host family           200   €217      €229       €237
               accommodation p/w           €215      €184
                                     100
               residential                                                    23%       22%      21%
               accommodation p/w           2011      2016      2021



         32                                     STUDYTRAvEL MAGAZINE
   30   31   32   33   34   35   36   37   38   39   40