Page 32 - StudyTravel Magazine November 2023 Issue
P. 32

itAly                                                               Key points





         MArKet AnAlysis                                                      9

                                                                             schools participated in our survey
         2022 was a good year for Italian language schools
         with enrolments increasing 43 per cent over                          4,489
         2021. Germans and Americans continue to top the
         nationality table while average length of stay                      total number of students at
         has declined slightly over the last 10 years.                       these schools in 2022

           lAnguAge
                                                                              12,569

         Key                                                                 total number of estimated
                                                                             student weeks at these
                                  Agents                                     schools in 2022
                 2012             internet
                 2017             loCAl booKings                              151
                 2022             repeAt booKings
                                                                             students were studying online
         Thank you to the schools who participated in our survey. The full list can be
         found at https://studytravel.network/magazine/issues/836




                                                                            43
            Change in recruitment methods in Italy (2012-2022)


                  24%                                     17%   9%
                                  50%                           other

                                                                             in student numbers
                     34%                                   13%  9%           between 2021 and 2022
                                        44%                     other

                                                                             Change in average
                                              34%        12%   10%           commission rates
                    42%                                        2% other      (2012-2022)




            Average cost of...       800             €774
                                           €703                €762
               a one-month course,   700
               excluding accommodation  300  €264
                                                     €229      €237
               host family           200   €198      €206      €189
               accommodation p/w     100

               residential                                                    21%       22%      21%
               accommodation p/w           2012      2017      2022



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