Page 24 - StudyTravel Magazine November 2023 Issue

CoMMission

direCtion

Despite the fluctuation in the
international industry over the last
few years – from pandemic lows to
market recovery – many language schools
and agents report that commission rates
have remained stable, with some notable
exceptions, Delilah Kealy-Roberts finds
out more.

lAnguAge

he industry has undergone many schools, an overwhelming majority Although these findings show a

changes since the beginning of (127) reported that the commission slight fluctuation in average rates, the
Tthe Covid-19 pandemic in 2020, rates that they offer to agencies had consensus for many agencies in 2023

with schools and agents around the remained the same during this period. is that commission rates are staying
world thinking of new creative ways Sixty three respondents said that their largely consistent, despite a changing
to work together, collaborating on commission rates had increased in the market. “Our commission rates
new technological ways of teaching, time frame and 32 educators said that have been staying at the same level

and keeping the quality of language rates had decreased. during the last five+ years so we
learning high for international Relative stability in commission have not experienced any decline,”
students everywhere. Despite such rates can also be seen in StudyTravel reports Onur Yaldizkaya, Founder
challenges and changes in the Magazine’s Agency Surveys this year. of Idealist Education Consultancy

industry, many language schools have However, unlike the findings reported Turkey www.idealist.com.tr.
reported that commission rates have by surveyed language schools, Agency Francis Stivala, Director of NSTS
-4 For example, between 2020 and sentiment. “We operate a band of
remained relatively unchanged. Survey data shows a slight decrease English Language Institute http://
in commission rates in many markets.
nstsmalta.org/ in Malta, shares this
2023, the average commission rate
commissions and respond accordingly
decreased by 1.2 percentage points
to the agent’s commitment,
change in average for agents in Turkey; two percentage programme, and annual production,
points for agents in Brazil; four
but the band range has remained
commission rate for percentage points for agents in Italy; unchanged,” he says.
Italian agents between and 2.5 percentage points for agents However, while many agents
2020–2023 in Spain. This trend was broken by report that commission rates are

findings from this year’s survey of pretty much in keeping with those
In a StudyTravel Magazine survey German agencies, which showed that experienced pre-pandemic, they
about changes in commission rates average commission rates received do acknowledge the dip in
over the last three years, which had increased by five percentage commission rates that many

received responses from 221 language points between 2020 and 2023. language schools were able to

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