Page 34 - StudyTravel Magazine May/June 2022 Issue

uK Key points

mArKet AnAlysis 32

schools participated in our survey
The number of ELT students studying in the UK
fell considerably last year, with nine schools 3,664
enrolling no international students that year
and fewer students studying online, as Joshua total number of students at
Walton discovers. these schools in 2021

lAnguAge
27,480

Key total number of estimated
student weeks at these
Agents schools in 2021
2011 internet
2016 loCAl booKings 1,426
2021 repeAt booKings
students were studying online
Thank you to the schools who participated in our survey. The full report and list (-17.6% decrease from 2020)
of schools can be found at https://studytravel.network/magazine/issues/820

Change in recruitment methods in the uK (2011-2021) 3 4

20% 15% 8%
57% other in student numbers between

2020 and 2021 (nine schools
16% 11% had no students in 2021)
67% 6% other

Change in average
14% 8% commission rates
65% 8% 5% other (2011-2021)

£1,187
average cost of... 1,150
900
a one-month course,
excluding accommodation 800 £839 £813
300 £277
host family 200 £237 £223
accommodation p/w £190
100 £100
residential £99 21.5% 21% 21.5%
accommodation p/w 2011 2016 2021

May/June 2022 31