Page 14 - StudyTravel Magazine July/August 2021 Issue

AGENCY SURVEY

bethAn norrIs

-senIor edItor

Agents and students in Italy remain hopeful 1 9
of a summer season this year but this very
much depends on further changes to the travel
rules within Europe and the UK. And with so in average business
much uncertainty to contend with, business between 2019 and 2020
for the rest of 2021 is likely to be muted.

How have your recruitment Due to the Covid-19
methods changed in 2020? pandemic, which of the
following measures
have agencies
introduced in 2020?
“We only
recruited
online students
and high school
programmes
with the same 0% Closed branches permanently
methods” 30% Laid off staff
50% Used government help to pay staff
60% Closed offi ces temporarily
70% Taken part in an online conference

“I use an
FAQ document Have commission rates How do agencies
regarding changed between 2019 recruit students?
Covid-19 so that and 2020?
parents/students
know what is
going on”
46% WORD-OF-MOUTH

17% Website
9% Repeat bookings
7% Social media
“More 6% Mail shots
use of 5% Seminars to students
the online 3% Student fairs
marketing” 75% Stayed the same 3% Email/online marketing
25% Decreased 3% Sub agencies
1% Other

Thank you to the agencies who participated in our survey.
The full list can be found at: https://studytravel.network/magazine/issues/813

JUlY/AUGUST 2021 11