Page 32 - StudyTravel Magazine February 2023 Issue
P. 32

gerMAny                                                             Key points





         MArKet AnAlysis                                                      13

                                                                             schools participated in our survey
         Despite fewer schools participating, total
         student numbers enrolled was more than double the                    26,475
         number in 2021’s survey, signalling good recovery
         so far. There was also more variation in source                     total number of students at
         markets, as Nicola Hancox reports.                                  these schools in 2022

           lAnguAge
                                                                              238,275

         Key                                                                 total number of estimated
                                                                             student weeks at these
                                  Agents                                     schools in 2022
                 2012             internet
                 2017             loCAl booKings                              2,363
                 2022             repeAt booKings
                                                                             students were studying online
         Thank you to the schools who participated in our survey. The full list can be   (47% decrease from 2021)
         found at https://studytravel.network/magazine/issues/827




                                                                            65
            Change in recruitment methods in germany (2012-2022)


                                            22%        16%    14%
                    48%                                       other

                                                                             in student numbers
                                            32%         10%   15%            between 2021 and 2022
                    43%                                       other

                                                                             Change in average
                                                29%              5%          commission rates
                    51%                                   8%  7%  other      (2012-2022)




            average cost of...       750                       €714
                                     650   €677      €661
               a one-month course,   500                       €483
               excluding accommodation 450
                                     350                        €338
               host family                 €228     €230
               accommodation p/w     250
                                     150   €164      €186
               residential                                                    19%       21%      20%
               accommodation p/w           2012      2017      2022



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