Page 12 - StudyTravel Magazine February 2023 Issue
P. 12

agenCy Survey


         bethAn norris

         -senior editor                                       average business increase by
                                                              sector between 2021 and 2022
                                                                                           60%


         The HE sector was one of the least affected
         during the Covid-19 pandemic and this sector                        29%           SeCondary
         increased by eight per cent between 2021
         and 2022 for Indian and Pakistani agencies.            8%
         The UK remained the most popular destination                         language
         for students as by far the majority studied
         overseas for further study plans.                     tertIary


            Most popular course requests



                   HIgHer eduCatIon                                              SeCondary
                                                                                    0.5%
                        93.5%                          language                (0% in 2020)


                        (92% in 2020)                      6%                 0.5% A levels/IB/graduation
                                                     (8% in 2020)
                   52.5% Postgraduate
                    33% Undergraduate                4% General               WorK and travel
                     8% Foundation/pathway           1% Intensive
                                                     1% Exam/academic prep.          0%
                                                                               (0% in 2020)




            How do agencies                 reasons for                     How do agencies
            recruit students?               studying                        fi nd new schools
                                            overseas                        to represent?


              39% Word-of-MoutH                      furtHer                         agent
                                                93%  StudIeS                    42%
                                                     overSeaS                        ConferenCeS
              16% Social media
              16% Seminars to students
              13% Website                        6%  Future work                22% Direct contact
               6% Sub agencies                    1%  Further studies            21% Internet
               4% Advertising in the press           at home                     9% StudyTravel Magazine
               3% Email/online marketing                                         6% Other
               2% Mail shots
               1% Student fairs




         Thank you to the agencies who participated in our survey.
         The full list can be found at: https://studytravel.network/magazine/issues/827


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