Page 28 - StudyTravel Magazine August 2024 Issue & Star Awards 2024 Supplement
P. 28

FRANCE                                                              KEY POINTS





         MARKET ANALYSIS                                                      12

                                                                             schools participated in our survey
         Language schools in France recruit more via
         agents than they did 10 years ago, according to                      13,434
         our data. Commission rates have also increased
         between 2013 and 2023.                                              total number of students at
                                                                             these schools in 2023
           LANGUAGE
                                                                              30,898

         KEY                                                                 total number of estimated
                                                                             student weeks at these
                                  AGENTS                                     schools in 2023
                 2013             INTERNET
                 2018             LOCAL BOOKINGS                              344
                 2023             REPEAT BOOKINGS
                                                                             students were studying online
         Thank you to the schools who participated in our survey. The full list can be
         found at https://studytravel.network/magazine/issues/845




                                                                            19
            Change in recruitment methods in France (2013-2023)


                      40%                                11%  14%
                                           35%                other

                                                                             in student numbers
                       41%                                10%  11%           between 2022 and 2023
                                           38%                 other

                                                                             Change in average
                                             39%               13%           commission rates
                    40%                                 4%  4%  other        (2013-2023)




            Average cost of...      1050
                                    1000   €890                 €1,043
                                     900
               a one-month course,
               excl. accommodation
                                     750             €790
               host family           300   €245      €265      €270
               accommodation p/w           €223                €238
                                     150
               residential                                                    16%       21%      23%
               accommodation p/w           2013      2018      2023



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