Page 38 - StudyTravel Magazine April 2022 Issue
P. 38

IrelAnd                                                             Key poInts





         mArKet AnAlysIs                                                      15

                                                                             schools participated in our survey
         The ELT sector in Ireland was unable to
         welcome any new international students for                           4,327
         much of 2021 and relied instead on student
         walk-ins and online programmes.                                     total number of students at
                                                                             these schools in 2021
           lAnguAge
                                                                              54,953

         Key                                                                 total number of estimated
                                                                             student weeks at these
                                  Agents                                     schools in 2021
                 2011             Internet
                 2016             loCAl booKIngs                              23%
                 2021             repeAt booKIngs
                                                                             students were studying online
         Thank you to the schools who participated in our survey. The full list can be   (up from 20% in 2020)
         found at https://studytravel.network/magazine/issues/819





            Change in recruitment methods in Ireland (2011-2021)                  0 4


                                                          13%
                    76%
                                                                  3%
                                                               8%
                                                                other        in student numbers
                                                                             between 2020 and 2021
                                                   22%      10%   8%
                    60%                                         other
                                                                             Change in average
                                                     14%    11%              commission rates
                    67%                                                      (2011-2021)
                                                                  2%
                                                                5%
                                                                 other
                                                               €848
            Average cost of...       900

               a one-month course,   800   €824      €824
               excluding accommodation
                                     350                       €303
               host family           250
               accommodation p/w           €182     €221        €262
                                     150   €168      €198
               residential                                                    24%       22%     23.5%
               accommodation p/w           2011      2016      2021



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