Page 63 - StudyTravel Magazine November 2018 Issue

market analysIs s studytravel magaZIne tudytravel magaZIne november 2018

MEANS OF RECRUITING STUDENTS IN
CYpRUS, 2017
kEY pOINTS
agents
4
Internet
schools participated
local bookings
other means 2,188
61%
18% 11% 10%
total number of students
at the schools in 2017
STUDENT NUMBERS BY AGE RANGE
2.7
40% average stay in weeks
31%

24%
18%
20% 16% 16% the average commission
rate paid by schools on
6% 8% 5% courses

0%
8-11 12-15 16-18 19-24 25-30 31-50 51+

MARkETING SpEND pER SECTOR IN 2017 TOp NATIONAlITIES IN CYpRUS
BY STUDENT wEEkS, 2017
21% commission
3% agency brochures
agency costs 1% Incentives
62% russian
7.8% Italian
25% 4.1% kazakh
3.7% ukrainian
3.6% French
12.5% agent workshops 2.8% Iranian
9% agency visits 2% chinese
7.5% entertainment 1.8% polish
4.5% marketing trips 1% czech
travel costs
4% student 1% Israeli
exhibitions
37.5%
24% Internet
11% own brochures
2% magazines for
agents
0.5% magazines for 4.1%
publIcIty costs students 62% 7.8%
37.5%

russIan ItalIan kaZakh

Thank you to the schools who participated in our survey. The full 2017
list can be found at: bit.ly/MarketAnalysis-nov18

60