Page 5 - StudyTravel Magazine November 2018 Issue

NUMBER OF ATTENDEES AT
ThIS YEAR’S ST STAR AwARDS

Talkin’ Italian
by Nicola Hancox, by comparison. But just so you know, smallest eLt
Editor market in Global market report, South Africa, wel-
We collate and analyse lots of statis- comed 14,500 in 2016 and generated uS$60 million.
tics here in the editorial department. the year wasn’t without its challenges, however,
In fact, as I write this, Bethan has notes Francesca, with a drop in the junior segment
various excel spreadsheets open on her desktop – and (down 20 per cent), but this was buoyed by huge
several mugs of strong tea on the go – as she sifts increases in the over 50s market (up 15 per cent) and
through data for December’s Global market report. stability within the 26-to-35 (22.7) and 36-to-50 (17)
In this issue, however, we have some stats from one age categories. the Italian language market didn’t
of the smaller, non-english language teaching mar- escape the notice of arguably the world’s largest
kets. this month’s Q&A interview on page 17 is with source of international students either. Francesca
Francesca romana memoli, president of Italian school notes that growth of the chinese student market
association ASILS, and on page 68 we have further continued thanks to the marco polo and turandot
commentary from Italian language providers on mar- programme which aims to increase the number of
ket conditions and trends. According to Francesca, chinese students enrolled in Italian universities, with
ASILS member schools welcomed more than 29,000 this nationality group accounting for three per of the
international students in 2017, up almost four per cent total student numbers in 2017. With a new Italian
on the previous year, and generated a commendable government in power the sector is now looking
g57.4 million (uS$67.3 million using today’s rates) in for more support and more leniency for those that
revenue. With so much focus on eLt it is easy to lose require visas to study in the country, essential if these
sight of how other language markets are performing numbers are to gain any momentum.

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