Page 5 - StudyTravel Magazine December 2016 Issue

In this issue... 16 agency survey

brazil

Global Market Report 2015
26 spotlight 48 destination Japan is a hub
learning arabic
of opportunity for incoming
39 course guide students who can also enjoy
Summer camps uSa
its harmonious way of life
42 market analysis
new zealand
47 spotlight language
schools in east anglia

18 secondary focus 33 city focus as a beachside
Schools in city centres
capital with historic
21 secondary focus latest landmarks, dublin boasts
more than just beer brewing
student trends in canada
28 special report – a challenging year for the elt vocational focus
the key market statistics for the eight major english- 23
industry, our annual global Market report compares
Swiss hotel schools
speaking destinations in 2015. BetHan norrIs reveals
a changing elt landscape with some of the smaller
destinations increasing their market share.
25 tertiary focus 36 direction in the last issue
Private colleges
of 2016, we take a look at
the biggest news stories of
the year

New beginnings
by bethan norris, Senior editor

Welcome to the last to be positive for many language providers. A small number of you – we know who
issue of StudyTravel Ireland as an ELT destination is also gaining you are! – may remember Language Travel
Magazine for 2016! In a lot of ground against its more established Gazette, the fi rst incarnation of StudyTravel
this issue you will fi nd neighbours, which is no doubt good news for Magazine which fi rst launched 26 years ago.
plenty to keep you the Irish government which has just released Over the years the magazine has experienced
busy over the holiday an international education strategy aimed at three name changes, along with updated
period, including a boosting international student numbers in the designs, but we think our new 2017 design
round up of the year’s country (see page 6). Th e country recorded is the most radical yet, so watch out for the
most signifi cant news stories (page 36), as well growth of 34 per cent in student weeks in January issue and don’t forget to let us know
as the results of our much anticipated 2015 2015 and now makes up six per cent of the what you think.
Global Market Report (page 28). total market share – impressive growth from a As well as delivering a brand new look,
Th is comparison of industry statistics for destination which accounted for just three per we have also shifted a lot of our news content
the eight major English language destinations cent of total ELT business in 2010. online in a bid to off er you the latest industry
worldwide makes for rather grim reading this As the last issue of the year, this particular news stories as they happen, so check out our
year as six out of the eight report a declining issue also marks the end of ST Magazine in its website www.studytravel.network for the latest
market for ELT in 2015, and we reveal an current format as we look forward to bringing study travel news stories.
overall decline in student weeks of three per you our new-look magazine from January Finally, I’d like to wish you a happy end to
cent compared with fi gures for 2014. While 2017! We’re very excited to off er you the same 2016 and I look forward to continue bringing
overall student weeks may be down, some up-to-date information on the language, you the latest industry information in 2017!
ELT sectors are doing better than others with secondary, vocational and higher education Happy New Year!
juniors and pathway programmes identifi ed sectors in a new easy-to-access format,
as growth areas for some destinations and the complete with readily available statistics in a
Chinese student market in particular looking fresh new layout.

2 | Studytravel Magazine | deceMber 2016