Page 5 - StudyTravel Magazine August 2018 Issue

most popular destinations for
vocational programmes in 2017

Canada 35%
Australia 27%
UK 21%
Ireland 9.9%
USA 5.5%
Other 2%

ST Star Awards buzz
by Bethan Norris, The August issue is also signifi cant for its analysis of
Senior Editor the vocational sector within study travel (see Special
I hope our readers in the northern Report). This is the second year that we have con-
hemisphere have been enjoying ducted a specifi c survey of agents to fi nd out their
their summer this year. At the time of trends within the vocational sector and it is signifi cant
writing, the UK was enjoying a very unusual period of that in both years, participating agents reported a
hot weather and I hope by the time the August issue similar growth in interest among clients for vocational
gets mailed out this situation has not become a dis- programmes of around 60 per cent.
tant memory! The August issue is also the issue that The boundary between language and vocational
we announce the annual ST Star Awards nominees programmes is also becoming distinctly blurred with
and has generated nearly as much excitement on the many language schools in a range of destinations
offi ce as the prospect of a hot summer! reporting increased interest in language plus pro-
This year’s awards have a new venue as well as grammes – particularly those that offer a vocational
two new award categories. The ceremony will take education element. And with many language destina-
place at Grosvenor House, A JW Marriott Hotel in tions releasing their annual statistics for 2017 recently
Park Lane in September and promises to be a bumper it is interesting to see which countries are gaining
affair with more attendees than every before. See our students at the expense of others. Ireland is the latest
special ST Star Awards supplement, which is sent out country to release statistics for 2017 (see page 7),
with the August issue, for more information on the recording huge growth from the Brazilian adult market
hotel and the two new award categories. – a market that is attracted to vocational programmes.

StudyTravel Magazine is the fl agship business publication for the study
EDITORIAL ART ADVERTISING
The business publication for Senior Editor: Graphic Designer: Assistant Manager: abroad sector of the travel industry. Covering the many facets of the
international education industry, editorial focuses on language learning,
study travel agents Bethan Norris Franki Whitney Jenny Fennelly
Issue 286 - August 2018 Editor: Graphic Designer: International Sales Executive: university, vocational and high school education, as well as work
ISSN 2047-2161 Nicola Hancox Hannah Thompson Charlotte Darrell experience and volunteering overseas.
News Editor: International Sales Executive:
11-15 Emerald Street Matthew Knott DIRECTORS Bonnie Lancaster The magazine is written for study abroad professionals and educational
consultants in over 127 countries worldwide that specialise in placing
London WC1N 3QL, UK Editorial Assistant: Scott Wade Sales Administrator:
Tel: +44 (0)20 7440 4020 Sian Lewis Stephen Roberts Giulia Zattera international students in the above sectors. Published monthly,
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