Page 36 - StudyTravel Magazine August 2018 Issue
P. 36

AGENCY SURvEY                    StUdytrAvel mAgAZIne AUgUSt 2018



         hOw DO AGENCIES                  REASONS FOR                      hOw DO AGENCIES FIND NEw
             RECRUIT STUDENTS?                STUDYING OvERSEAS              SChOOlS TO REpRESENT?
           23% word-of-mouth  6% repeat     36% Future work                  63% Agent conferences
           17% website     business         33% Further studies overseas     12% Fairs and expos
           17% Social media  4% mail shots  13% Current work                 10% Studytravel magazine
           13% Seminars to   2% tv/radio    12% Further studies at home      8% direct contact
           students        1% Student fairs  3% pleasure only                7% Internet
           10% email/online                 3% Other
           marketing
           7% Ad in press











                    wOrd-OF-mOUth                      FUtUre wOrK                         Agent COnFerenCeS


                      23%                               36%                                   63%





                                          Vladimir Dolgiy, World of Education, Uzbekistan
                                                  talks to us…

                                             “The market in Uzbekistan has become very competitive. We can
                                           divide the market into three categories: low cost programmes like China,
                                           Latvia and Poland with scholarships and a price less than US$4,000;
                                           middle cost like Malaysia, Korea and some small UK universities; and
                     “A third of           high cost in the UK, USA and Australia. Canada is not very popular be-
                students were studying     cause of a lot of refusals from the Canadian embassy.” www.woe.uz
            abroad with the intention of go-
          ing into further (or higher) education,             Guzal Yergesheva, Intellect Agency,
 3% high school preparation  evidence that students see language   Kazakhstan talks to us…
 1% Short-term semester
 1% gCSes  study as a pathway to HE. The UK and
 1% A-levels/IB/graduation   US were the top destinations for both   “Over the last two years Canada has been a popular
                                                             trend for Kazakhstani students followed by the UK
           language and HE with requests for
                                                            and USA. Canada is attractive due to the exchange
           Malaysia and Germany also high.”
                                                         rates between CAD and USD, safety, multiculture and
                   Nicola hancox,
                                                     post-study opportunites. We consider Australia to be the next
                      Editor
                                                     popular destination for our students.” www.intellect.kz


         Thank you to the following agencies for taking part in this survey: In Afghanistan: Unique Ever Green Consulting Group, www.uniqueevergreencg.com; In Georgia: British House,
         www.brithouse.ge; ELL, www.ell.ge; LCC Educational Consulting; In Kazakhstan: Crystal Study Group, www.crystalstudy.kz; Intellect Agency, www.intellect.kz; InterPress/InterTravel,
         www.studyabroadkz.com; LLP Linguistic Centre, www.globaledu.kz; In Kyrgystan: Kyrgyz Concept, www.concept.kg; In Mongolia: World’s Perfect Education, https://www.facebook.com/
         WorldEducationMongolia/; In Uzbekistan: UzGlobal Travel LLC, www.uzglobaltravel.uz, World of Education, www.woe.uz.


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