Page 10 - StudyTravel Magazine April 2018 Issue

NEWS STUDYTRAVEL MAGAZINE APRIL 2018 NEWS STUDYTRAVEL MAGAZINE APRIL 2018

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SOUTH AFRICA’S ELT SECTOR POSTS 15 PER
CENT GROWTH
Members of English language school association Commenting on the data, Johannes Kraus,
Education South Africa (EduSA) www. Chair of EduSA, told StudyTravel Magazine, Brazil
edusouthafrica.com recorded a 15 per cent increase has always been a strong market for South Africa
in international students in 2017, bringing the sector and schools have continued their marketing efforts
JAOS DATA SHOWS SIZE OF JAPANESE back to peak levels seen before its student visa in South America. BELTA [the Brazilian agency
AGENCY MARKET dispute with the government. association] was also showing an increase in
Japanese agency association JAOS www.jaos.or.jp According to the EduSA report, there were students going overseas, after some weaker years,
has released research showing that almost 80,000 10,042 students at member schools in 2017, a 15 so, I believe, we naturally benefi tted from that.”
students were sent abroad by 40 member agencies per cent jump compared with the previous year. Other notable growth markets for EduSA
in 2016.
EduSA reached an interim agreement with the schools in 2017 were France (up 36 per cent) and
JAOS said that in combination with estimates on
South African government in late 2016 so that Italy (37 per cent). “Italy is strong with young
the size of the non-JAOS member agencies, direct in secondary programmes overseas (19.2 per cent
student visas could be issued for its member learners, and I know from member schools that
bookings and government data on university and market share).
schools while they undertook a registration the young learner numbers have increased quite a
exchange programmes, the total market was more Tatsu Hoshino, Executive Secretary of JAOS,
process with the Department of Higher Education bit,” Johannes said.
than 200,000 students. said reforms to the education system heralding
and Training (DHET). There were declines in 2017 from Angola,
The USA was the most popular destination, English exams as part of the university entrance
Student weeks, meanwhile, increased by 12.6 formerly a top source market, Spain and Turkey.
accounting for 19,024 bookings among JAOS test system from 2020 would drive further growth
per cent in 2017 to 61,268, which was a record high Commenting on the association’s agreement
member agencies in 2016, followed by Australia as students would seek to accumulate “many
for EduSA members and represented an average with the government, Johannes said the process
(17,411), Canada (12,194), the UK (6,561) and the hours of practical speaking lessons in a way that is
stay of 6.1 weeks. had been slow and that there were a few isolated
Philippines (6,238). impossible to attain inside Japan”.
A signifi cant proportion of the growth was issues with embassies not recognising EduSA
Language programmes of less than three He added that the overall raising of English
driven by the largest source market Brazil, which schools, but that he hoped everything would be
months constituted 56 per cent of bookings, with profi ciency anticipated among high school leavers increased by 55 per cent to 1,940 students. fi nally settled in 2018.
three-month-plus language courses a further 13 per would also impact positively on the sector through Saudi Arabia jumped from fourth place to In the 2017 EduSA data, agents accounted for
cent. JAOS also noted that there had been growth greater eligibility for university study overseas. second in 2017 on the back of a 39 per cent rise to 65 per cent of all students recruited – a similar ratio
bit.ly/2F4cRuc 1,050 students, while Germany – a regularly solid to 2016 – although the proportion was higher in
market for South Africa’s ELT schools – sent 1,046 Europe (72) and Latin America (82), the two largest
students, growth of eight per cent. source regions.
bit.ly/2EmbtXT
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